Lingerie, Perfume, and Tarot Cards: Inside Publisher Dirt’s Creative Approach...
Dirt has adopted an ad strategy closer to streetwear collaboration than standard sponsorship.
View ArticleStreaming CPMs Expected to Fall Again in TV Upfront
CPMs expected to fall for streaming but rise for sports in upfront, according to buyers.
View ArticleHow The Robot Co. Took Over San Francisco for Google During All-Star Weekend
The former SpringHill creative consultancy helps brands connect with basketball fans.
View ArticleBlackweek April Fools Stunt Puts a Spotlight on DEI Rollbacks
Ad industry observers may have noticed yesterday that Blackweek, the industry conference dedicated to unlocking the spending power, influence, and potential of diverse consumers, changed its name to...
View ArticleThe Weirdest Brand Stunts of April Fools’ Day 2025
Brands including Olipop, Duolingo, Yahoo, and Dude Wipes pranked consumers for April Fool's Day 2025
View ArticleVerizon Value Hires Amazon Ring’s Mary Sagripanti as CMO
She fills the position left vacant by Cheryl Gresham, who recently left to join Starbucks.
View ArticleWalton Goggins and CMO Fara Howard Are Keeping GoDaddy’s Super Bowl...
"He is talking about GoDaddy Airo with way more frequency than we ever hoped," Howard said.
View ArticleLeo New York Wins Subway’s U.S. Creative Business
Media portion of the review to wrap at the end of Q2.
View ArticleDuke’s White Lotus Response Squandered an Opportunity
Can you control how your brand manifests in culture, or do you have to choose between control and relevance?
View ArticleWeek of March 24 and Q1 2025 Morning Show Ratings: No Gains in Total Viewers...
NBC News’ Today took the top spot in total viewers during the first quarter.
View ArticleKVUE in Austin Moves Bryan Mays Back to Mornings
The Austin ABC affiliate said Mays co-anchored Daybreak alongside Yvonne Nava for eight consecutive years until 2020.
View ArticlePayPal Is Launching Its Ad Business in the UK
The payment company rolled out the US division in October.
View ArticleMark Read’s Pay Hit, DEI Silence, and Other Key Takeaways from...
Four things you may have missed from the 2024 edition.
View ArticleConsumer Sentiment Plummets Heading Into Trump’s Tariff ‘Liberation...
There has been a deceleration in overall spending during the past two months compared to the same period last year.
View ArticleIs the Collapse of SEO About to Cause CPM Inflation?
AI and LLMs are popular precisely because they get people answers and information faster than clicking around.
View ArticleAfter The Mill’s Shutdown, 30 Ex-Staffers Join Thinkingbox’s The...
More than two dozen former employees of The Mill, the production studio that shut down in February, have joined creative company Thinkingbox to expand its post-production division The Heist.
View ArticleStagwell Appoints John Kahan as First Chief AI Officer
Stagwell has appointed John Kahan, former Microsoft and IBM executive, as its first Chief AI Officer.
View ArticleHere Are All the Companies Reportedly in the Running To Buy TikTok Ahead of...
"It does not feel like these are serious bids for TikTok," said David Arslanian, managing director of Progress Partners.
View ArticleSpotify Opens the Programmatic Floodgates with Ad Exchange Launch
At its annual Advance event, the audio giant leaned into automation, AI creative tools, and performance measurement.
View ArticleEXCLUSIVE: NBA Chief DEI Officer Lesley Slaton Brown to Exit in June
The National Basketball Association's chief diversity, equity, and inclusion (DEI) officer Lesley Slaton Brown is stepping down from her role, according to an internal email obtained by ADWEEK.
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