Karoline Leavitt Sidelines the White House Correspondents’ Association
White House press secretary Karoline Leavitt took a moment out of Tuesday's briefing to unveil a seismic change in press access for journalists covering President Donald Trump's administration. Going...
View ArticleAfter Less than Two Years as CEO, Unilever’s Hein Schumacher Receives His...
In a development that's startled analysts and serves as a reminder that shorter tenures apply to CEOs and CMOs alike, consumer products giant Unilever announced that its chief executive will step down...
View ArticleDigital Evolution and Omnichannel Success With Monster Energy
In this episode of the Brave Commerce podcast, Ben Galvin, senior director of omnichannel retail sales and ecommerce at Monster Energy, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the...
View ArticleFriday, Feb. 21 Evening Cable News Ratings: Kaitlan Collins Is 1st in the...
CNN finished the week in second place in the Adults 25-54 demo, ahead of MSNBC and behind Fox News. The Source with Kaitlan Collins was the network's top show within the demo, while The Five and The...
View ArticleClaydra Rhodes to Co-Anchor Evening News a KBMT in Texas
Claydra Rhodes will co-anchor the KBMT 6 and 10 p.m. evening news alongside Jordan Williams starting Tuesday, February 25. The Southeast Texas native started her career at the Beaumont, Texas ABC and...
View ArticleMSNBC Layoffs May Follow Programming Overhaul
One day after announcing a programming overhaul that saw Joy Reid exiting the network, MSNBC is said to to be instituting widespread layoffs. In a joint statement posted to social media, the WGA East...
View ArticleRondrell Moore Leaving WTHI After More Than 17 Years
Rondrell Moore told WTHI viewers that "It's time" in a social post announcing his departure from the Terre Haute CBS and Fox affiliate. Saying his last newscast will be on Thursday, he added, "I can...
View ArticleIs Tegna Looking to Hub Weather in Its Local Markets?
Will Tegna begin hubbing its weather forecasts? The question came up after we looked into an FTVLive story about recent a posting from the station group looking for someone to work in what looked like...
View ArticleWalmart Takes a Page From Amazon’s Playbook to Sell More Ads
Walmart wants more brands to buy ads on its website and mobile app. The retailer is launching a new Application Programming Interface (API) that allows retail adtech firms to build their own tools to...
View ArticleAppLovin is Officially the New Target of Short Sellers
Update Feb. 26, 4:06 pm ET: AppLovin CEO Adam Foroughi has issued a response to various short seller reports, writing: "It's disappointing that a few nefarious short-sellers are making false and...
View ArticleAmazon Is Running Video Ads in Rufus, Its Gen AI Search Engine
Amazon is experimenting with more generative AI ads. In September, Amazon released a product note that search ads were coming to Rufus, the year-old shopping assistant that uses generative AI to help...
View ArticleParamount Is Optimistic About Advertising Growth Despite Revenue Decline
The numbers $7.98 billion -- Paramount's revenue for the fourth quarter of 2024, a 5% year-over-year increase. $4.98 million -- Paramount's revenue from TV ads, which declined 4% from the year prior....
View ArticleUnder Armour Taps Estée Lauder Exec to Lead AI and Analytics
Under Armour has tapped Liz Bacelar, former executive director of global tech innovation at Estee Lauder, as its new head of AI and advanced analytics. Bacelar's role is to "fuel an era of generative...
View ArticleWeek of Feb. 17 Cable News Ratings: Fox News and CNN Make Primetime Gains
This is TVNewser's basic cable network ranker and cable news report for the week of Feb. 17, 2025. Fox News and CNN were the recipients of positive momentum as the two cable networks recorded...
View ArticleCBS Stations Partners with Waymark to Create Local Ads with Artificial...
CBS News and Stations is venturing into the world of Artificial Intelligence video creation by partnering with Waymark, an AI video creation technology company. Through its partnership with Waymark,...
View ArticleBye Neighbor! Opendoor Solves a Stalker-Lite Situation in Latest Music Collab
This ad character washes his car, grabs his newspaper, and barbecues his dinner at exactly the same time as his neighbor, often wearing a mirror-image outfit while making awkward small talk. His...
View ArticleWPP Forecasts 2025 Revenue Drop as Weak Results Send Shares Tumbling
WPP's shares tumbled by 18% during early trading hours on Thursday (Feb. 27) following disappointing 2024 results and a weak outlook for this year. The numbers $14.38 billion (GBP11.35 billion) -...
View ArticleAI and Election Power 7% Net Revenue Boost for Stagwell in 2024
Buoyed by AI investments, an "aggressive" M&A strategy, increased spending from Big Tech clients, and the U.S. election, Stagwell grew its net revenues by 7% year-on-year. The numbers $2.3 billion:...
View ArticleSix Production Studios to Watch After The Mill and MPC’s Shutdown
Technicolor Group's shuttering of its iconic post-production and visual effects (VFX) houses including The Mill and MPC shook the advertising and creative industries, transforming the landscape in its...
View ArticleDisney Leads in January TV Consumption Thanks to ESPN and College Football
Seven of the highest-rated cable telecasts in January belonged to Disney, which was the top media company in TV consumption. According to Nielsen's Media Distributor Gauge, which looks at which media...
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