How NBC News’ Election Night Digital Wins Forecast the Future of Broadcast News
If Election Day is the political world's equivalent of the Super Bowl, then NBC News' digital platforms scored a touchdown to kick off the month. NBCNews.com and NBC News Now saw their two highest days...
View ArticleApple’s Moving Holiday Ad Follows a Father’s Journey With Hearing Loss
Apple's emotional holiday ad follows the journey of a father living with hearing loss, as the brand continues to highlight its accessible technology for people with disabilities. "Heartstrings,"...
View ArticleFox News Turns the Calendar From Turkeys to Christmas Trees
The weather outside may have been frightful ahead of Thanksgiving, but the Fox News crew sought to warm hearts with the network's fifth annual All-American Christmas Tree Lighting. Held the week before...
View ArticleWeek of Nov. 18 Cable News Ratings: Post-Election News Fatigue Continues
This is TVNewser's basic cable network ranker and cable news report for the week of Nov. 18, 2024. All three cable news networks continued to see week-to-week declines in both total viewers and the...
View ArticleTools of the Trade: Lyle Jenks of Bond X
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View ArticleThe Q5 Advantage: How Smart Marketers Are Turning Post-Holiday Silence Into...
While the marketing world fixates on Q4's holiday rush, a golden opportunity lurks in plain sight: Q5, the "invisible quarter." Forget the myth that consumers hibernate after the holidays. With 45% of...
View ArticleYour Black Friday Buys Could Show Up on the Las Vegas Sphere
As you're scrolling through Black Friday and Cyber Monday deals this week, your purchases just might make an appearance on the Las Vegas Sphere. Shopify worked with Sphere to create a real-time...
View ArticleAmerican Coup Reveals How Journalism Aided the 1898 Wilmington Massacre
Stop us if this scenario sounds familiar: A closely-watched election; voters split along party--and racial--lines; misinformation circulated as journalism; and an undercurrent of violence that grows...
View ArticleHere Are the Cable News Ratings for November 2024
The culmination of the 2024 presidential election between Vice President Kamala Harris and President-elect Donald Trump resulted in big numbers for Fox News and audience erosion for MSNBC and CNN....
View ArticleWhat’s Next for Disney+’s Ad Tier and Clarity on Bob Iger’s ‘Hot Mic’ Moment
It's been a busy year for Disney Advertising and the company's streaming platforms. In 2024, Disney saw 40% of its total upfront dollars earmarked for streaming and digital offerings, and it has taken...
View ArticleAlan Sillence to Retire from KIMA in Yakima After 31 Years
Longtime sports director Alan Sillence is retiring from Yakima, Washington CBS affiliate KIMA after 31 years. "Thirty years ago I never would have believed I'd still be here, but it definitely grew on...
View ArticleSocial Media Speculates After WRC Anchor Leon Harris Stumbles Through Newscast
WRC anchor Leon Harris is making news after leaving the Washington, D.C., NBC-owned station's Thanksgiving night broadcast early. A clip posted to X showed Harris stumbling through scripts and speaking...
View ArticleSugar23 and Fifth Season Create New Brand-Focused TV and Film Studio
Today, management and production company Sugar23 and Fifth Season, the production and distribution company behind shows like Apple TV+'s Severance, announced a new film and TV studio that aims to...
View ArticleThe Biggest AI Ad Snafus of 2024 So Far
This article was originally published in August, and has since been updated with new information. Brands promoting ads featuring artificial intelligence, and tech capabilities at large, are not reading...
View ArticleWhat to Know About TelevisaUnivision Layoffs, Ad Sales Changes
TelevisaUnivision is making structural changes, CEO Daniel Alegre announced. During an earnings call in October, Alegre, who joined the company as CEO in September, noted that TelevisaUnivision was at...
View ArticleFormer Intuit CMO Lara Balazs Jumps to Adobe
Adobe has appointed former Intuit CMO Lara Balazs as chief marketing officer (CMO) and evp of global marketing, filling a post that has been vacant since February 2023. Balazs spent six years at...
View ArticleEarly Holiday Spending Surges, but Consumers Aren’t Finding Massive Deals
With a shortened holiday season, retailers cranked out a slew of promotions over Thanksgiving weekend, leading consumers to spend heavily. Sales are expected to reach $41 billion during the five-day...
View ArticleToi Thornton Departs NBC Connecticut After A Year
Toi Thornton has signed off from NBC Connecticut. Thornton was the weekend morning anchor at the NBC owned Hartford station. "LIFE UPDATE: This week is my final week at NBC Connecticut. Thank you to...
View ArticleHellmann’s Crashes Charli XCX Brat Tour With Homage to ‘Sandwich Bag’ Poster
Hellmann's is so brat. As brat summer turned into brat fall - with the pop star who inspired a thousand memes, Charli XCX, taking her Brat arena tour to the U.K. - Hellmann's became the latest brand to...
View ArticleWXIA Names Dan Kennedy AM Weekend Anchor
Dan Kennedy will join Atlanta NBC affiliate WXIA as morning weekend anchor and reporter. This is a move from within Tegna for Kennedy who anchors evenings at WVEC in Norfolk, Virginia. "Dan has an...
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