How to Thrive in Our Current Transforming Direct Brand Economy
We are deep in the midst of the direct brand revolution, but where exactly are we? Everyone--publishers, tech, brands, agencies--is wondering the same thing. The direct brand revolution and the...
View ArticleSonic Branding Continues to Gain Popularity as Mastercard Launches Its Own Sound
Just one month after Mastercard refreshed its logo (and announced a shift away from using the brand name), the company has more brand identity news. Today, it released its own sonic branding--a new...
View ArticleSprint Sues AT&T Over ‘Deception’ of 5G Claims
Sprint is suing AT&T over a recent rebrand of some of its advanced 4G LTE networks as "5G Evolution (5GE)," claiming that it's false advertising that harms the reputation of the legitimate next...
View ArticleIntel’s Global Creative Director Exits After Company Dismantles In-House Agency
Intel has confirmed the departure of its vice president and global creative director Teresa Herd who oversaw the Silicon Valley's in-house hub Agency Inside. The departure follows Intel's decision to...
View ArticleIn Amusing New Ads, Deutsch Revives the Refreshing Sound of of Buschhhhhhhhhhh
What does refreshment sounds like? The answer, of course, is "Buschhhhhh." That intensely annunciated brand moniker--given added aural oomph by the pop/schhhhhh opening of a Busch can--debuted in a...
View ArticleMarketing Leaders Share Their Takeaways From Brandweek: Challenger Brands
Here at Adweek, we're reviewing hours of video footage gathered at the inaugural Brandweek: Challenger Brands. In the coming days and weeks, we'll be sharing full sessions to learn from leading CMOs at...
View ArticleVeep’s Showrunner Often Feels Like the Trump Administration Is ‘Stealing From...
It's been more than a year and a half since Veep has been off the air, but the critically acclaimed HBO comedy will be returning with a bang for its seventh and final season, which premieres on March...
View ArticleWhat Tim Armstrong’s Past in Media Is Teaching Him About a Future in Commerce
Tim Armstrong is taking 25 years of learnings from leading jobs at Google and AOL and adapting them to his new venture, the dtx company, which funds commerce brands. During a Brandweek keynote,...
View ArticleNational Enquirer Unlikely to Lose Advertisers Following Alleged Blackmail...
It remains to be seen whether advertisers will care as much as everyone else did about what Jeff Bezos had to say about The National Enquirer yesterday. But that might be a different story if legal...
View ArticleGap Appoints New CMO Alegra O’Hare
Gap Inc. has appointed a new marketing head for its namesake Gap brand: Alegra O'Hare, who will join the company as senior vice president and chief marketing officer on Feb. 25. O'Hare joins Gap from...
View ArticleWhy Big Little Lies, Originally a Miniseries, Is Coming Back to HBO for...
Two years ago at the Television Critics Association's winter press tour in Pasadena, Calif., the cast and producers of HBO's Big Little Lies insisted their show was a miniseries and that the story...
View ArticleKilling Eve, Last Year’s Best New Show, Has Become Too Big For Just One Network
Killing Eve was one of last year's biggest surprises. The BBC America drama--Adweek's best new TV show of 2018--built on its 18-49 and 25-54 demo audience each week during Season 1, which the network...
View ArticleConsumers Expect a Lot More Out of Brands on Social Media Than You Might Think
Can brands do what government and political leaders apparently cannot and use social media to help foster connections between people and bring them together? A recent report by Sprout Social, "Creating...
View ArticleLike a Next-Gen Schoolhouse Rock, Cheerios Launches 4 Catchy Animated Shorts
For those who grew up in the 1970s, Schoolhouse Rock was an institution--with its catchy tunes and fun animation that covered topics like math, grammar, civics, science and more. Ask anyone from that...
View ArticleDog-Friendly Shake Shack Fetches New CMO From Dog-Centric Bark
In early December, the better-burger chain Shake Shack partnered with Bark (progenitors of the popular dog-treat subscription service BarkBox) to offer an exclusive line of chew toys including Frenchie...
View ArticleBucking the Trend, Kroger Seeks Its First Creative Agency of Record
Throughout the advertising industry, there is a continual fear that the traditional agency of record is going by the wayside. Indeed, as brands both pivot to more project-based work and develop their...
View ArticleWhat to Expect at Mobile World Congress 2019
Mobile World Congress 2019 in Barcelona (running between Feb. 25-28) brings together the latest innovations and cutting-edge technology from more than 2,500 leading companies into a highly-rated...
View ArticleInfographic: Two-Thirds of Consumers Have Never Used an App to Send Money
Print hed: New Money Print dek: How apps are changing the way the world banks--and how they aren't. While smartphones have revolutionized the way we do most everything, from buying groceries to doing...
View ArticleGoogle’s Guy Schueller Joined Twitter as Industry Director of Automotive
Twitter raided the Google garage to find its new industry director of automotive. Google automotive industry director Guy Schueller joined the social network after over six years at the search-engine...
View ArticleWSJ Custom Studios Becomes ‘The Trust’ Under New Rebrand
WSJ Custom Studios, the division behind Dow Jones' branded content and brand marketing, is getting a rebrand, prioritizing transparency and data. The group will now be called The Trust - The Wall...
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