CBS All Access Expands With The Twilight Zone Revival and a New Version of...
The next year will see the debut of several new streaming services from big media companies like Disney, AT&T and NBCUniversal. And while they all have Netflix in their sights, those OTT services...
View ArticleMint Mobile’s First Super Bowl Spot Shows People Drinking ‘Chunky-Style Milk’...
Mint Mobile, the three-year-old wireless company, will air its first Super Bowl ad on Sunday. The idea for the 30-second spot, which will air after a coach's challenge, came from an in-house creative...
View ArticleSnap Is Ready to Choose a Second Class for Its Yellow Accelerator Program
Snap Inc. is now accepting applications for the second class of its Yellow accelerator program, which it introduced last May. The company will choose up to 10 companies to receive investments of...
View ArticleToyota’s Newly Rebooted Supra Sports Car Will Get Its Own Super Bowl Ad
It's been 20 years since Toyota's Supra coupe was sold in the United States, but now it's making what the automaker hopes will be a triumphant return. Today it was announced that the Supra's comeback...
View ArticleTurboTax Partners With Roku on Super Bowl Activation on Top of Its In-Game Spot
TurboTax is preparing for the Super Bowl with a sponsorship series on OTT service Roku, culminating in home screen activations kicking off the Big Game this weekend. Starting today, TurboTax is...
View ArticleSnopes Is Out of Facebook’s Third-Party Fact-Checking Program
Facebook's oft-mentioned stable of third-party fact-checkers will be missing one of its lead horses, as Snopes will not renew its partnership with the social network. Snopes began providing...
View ArticleWashington Post Will Use First Super Bowl Ad to Highlight ‘Courage and...
The Washington Post will have its first 60-second spot in the Super Bowl, and Tom Hanks will voice it. The ad showcasing the work of journalists will air in the fourth quarter, just before the...
View ArticleWix’s Fifth Super Bowl Ad Features Coding Supermodel Karlie Kloss
The website-building platform Wix will return to the Super Bowl for a fifth consecutive year with a 30-second spot featuring supermodel and tech enthusiast Karlie Kloss. It was produced by Wix's...
View ArticleHulu Will Crack Open Instagram’s Most Influential Egg, Revealing All After...
We've seen some interesting plays to break through the noise of the Super Bowl from brands like Skittles, which is foregoing a spot in the game this year to put on a Broadway play. Others will be going...
View ArticleADT Will Become a First-Time Super Bowl Advertiser This Sunday
Home security company ADT will make its Super Bowl debut this Sunday with a 30-second spot. The ad, produced by New York City creative agency Bear in the Hall, will run just before the start of the...
View ArticleMicrosoft’s Super Bowl Activation Shows the Places a Player’s Side Hustles...
According to the NFL Players Association, the average career of an NFL player is just over three years. Additionally, data from the Wall Street Journal shows that players in some positions, like wide...
View ArticleThese Were the Most Popular Super Bowl Brands on Social Media
If advertisers are looking at social media to see if their massive Super Bowl investments paid off, it appears Budweiser was the Big Game's big winner. Using its Einstein Vision image-recognition...
View ArticleFor Consumers, Skinnygirl’s Appeal Is About More Than Thinking Thin
The name Skinnygirl makes perfect sense for sparkling water, fat-free salad dressing, zero-calorie mints and no-carb tangerine-flavored vodka. Does the same hold true for camisoles and jeans, when the...
View Article3 Standout Campaigns That Required Closer Media and Creative Collaborations
Clients are increasingly seeking more seamless ways to advertise to consumers, and therefore are asking their creative and media partners to work closer together on campaigns, if not consolidating all...
View ArticleWill Paying With Actual Money Soon Become a Thing of the Past?
In his nearly 30 years in the restaurant business, having done every job from waiter to regional director, Michael Ryan has learned a good deal about running a profitable house. His operational savvy...
View ArticleInstilling Diversity Means Focusing on Nuances
I've spoken at dozens of events about diversity, inclusion and representation in the past three years. How far we've come! We're all quite proud of ourselves. I've certainly felt it myself. Allure won...
View ArticleHow Bethenny Frankel Built the Skinnygirl Empire by Trusting Her Instincts...
Bethenny Frankel has never been afraid to get her hands dirty. In fact, she's actively sought out the opportunity, going back to one of her first gigs as an erstwhile club promoter: She'd throw house...
View ArticleMore Agency Consolidation May Be Coming as Creative and Media Converge Again
Last June, a bizarre campaign known as "IHOb" had social media users buzzing about the possibility of the International House of Pancakes turning into the International House of Burgers ... or Bacon?...
View ArticleInfographic: Same-Sex Marriage Supporters Want Brands to Take a Stand
As recently as five years ago, taking a political stand was often far too much of a risk for many brands, but now, it seems to be more of a risk not to, according to new research from global media and...
View ArticleElectric Scooter Company Lime Hires Its First CMO
At a $1.1 billion valuation, Lime is making some C-suite moves, including hiring its very first chief marketing officer. Duke Stump, who was previously evp of brand and community at Lululemon and led...
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