New Study Finds That a Free Trial to a Streaming Service Leads to Higher...
As the new year creeps closer, a number of OTT services are expected to flood the market. But as these SVODs come online, how will they attract new users? New research shows that letting viewers have a...
View ArticleHow Brands Can Break Through the Noise and Actively Engage With Consumers
We are living in an era of content overload. American adults spend nearly half of their day--over 11 hours--interacting with media content in some form or fashion, whether that's scrolling on mobile...
View ArticleAT&T Will Become the First Carrier to Roll Out Mobile 5G
AT&T is firing up its mobile 5G network in parts of a dozen U.S. cities this week, making it the first carrier to do so. But as with many firsts in the early stages of the 5G arms race, the...
View ArticleKroger Launches an Autonomous Grocery Delivery Service in Arizona
In a year that has likely seen more grocery delivery pilots than any other, retailer Kroger is closing out 2018 with the debut of its unmanned delivery service--which it says is the world's first--in...
View ArticleReebok Is Seeking a New Global Creative Agency of Record
Reebok has launched a global creative agency review in its latest effort to shake up its marketing around the world. The company will end its relationship with Venables Bell & Partners, which has...
View ArticleDentsu Aegis Network Acquires Digital Marketing and Commerce Agency Digital...
Dentsu Aegis Network has acquired digital marketing and commerce agency Digital Evolution Group (DEG). DEG will partner with Isobar to become DEG, Linked by Isobar. The new offering is designed to help...
View ArticleEstablishing Consumer Trust Should Be a Priority for Brands This Holiday Season
It's been a tough couple of years for trust across the globe. Trust in government, nonprofits, executive leadership, media and brands is at an all-time low, with some researchers calling it an outright...
View ArticleYouTube: Here’s How to Add Text to a Stories Post
YouTube recently expanded the availability of its Stories feature, which allows users to share photos and videos to their channels that will be available to view in the YouTube mobile application for...
View ArticleBehr’s ASMR Video Introduces You to the Soothing Sounds of Painting
Who knew paint could sound so good? Behr did. The paint manufacturer is hopping on board the ASMR train, releasing a nearly five-minute-long video filled with all the satisfying sounds associated with...
View ArticleMacaulay Culkin Is Home Alone Again at Age 38 in Google’s Update to the...
Oh no, someone left Kevin McCallister home alone once again! But wait, that's not all too alarming, given that actor Macaulay Culkin is now 38 years old. In Google's homage to and update of 1990's Home...
View ArticleSteen Strand Will Lead SnapLab, the Group Behind Spectacles, Starting in...
The SnapLab group at Snap Inc., which is behind its Spectacles camera sunglasses, will be under new leadership starting in February. Vice president of hardware Sahil Sharma had been leading SnapLab...
View ArticleLessons Marketers Can Learn From 2018’s Many Rebrands
While it's hard to pick just one trend that defined 2018, the year has been rife with companies relying on social media to help them launch disruptive campaigns and build a new brand image. Whether a...
View ArticleA New Kind of Toy Store Arrives in New York From BuzzFeed’s Chief of Commerce
Traditional retail is out and experiential retail that's fun and Instagramable is in. Camp, a new 10,000-square-foot toy store in New York, is not only selling toys, it also has workshops, in-store...
View ArticleInstagram’s Questions Sticker Brings Music to Stories and Is Now Available...
Instagram rolled out a way to add music to Instagram Stories and extended its questions sticker to Instagram Live. The Facebook-owned photo- and video-sharing network said in a blog post that its...
View ArticleWhatsApp Group Voice and Video Calls Can Now Easily Be Started From Group Chats
WhatsApp introduced a slight tweak within its group chat feature that makes it easier to people to start group voice or video calls. People on the messaging application can now open up the group chat...
View Article5 Major Brand Fails of 2018—and What Every Marketer Can Learn From Them
Ah, 2018--what a year! While we'd rather not relive any of the events (this year felt like an eternity, huh?), let's take a moment to examine a few of the biggest brand blunders of the year to figure...
View ArticleAppsFlyer Sees Global App Install Spend Reaching $64 Billion in 2020
Mobile attribution and data analytics company AppsFlyer released its Global App Market Forecasts report, which provided predictions related to application install advertising spend and non-organic...
View Article9 Ways Advertising Can Take Advantage of Digital Growth in 2019
We're deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there's an app for everything and algorithms rule advertising even...
View ArticleWhat Will it Take for Advertisers to Back Away From Facebook?
The New York Times reported on Tuesday that Facebook gave its partners access to more personal information of its users than the company had previously disclosed, including friends' lists, contact...
View ArticleFacebook and Twitter Took Down Pages and Accounts in Bangladesh
Social networks turned their attention to Bangladesh this week, as both Facebook and Twitter announced the removal of pages and accounts engaging in what both companies called coordinated behavior in...
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