Clorox Is Preparing for a World With More—But Less Obvious—Marketing, Says...
At last month's ANA Masters of Marketing conference in Orlando, Fla., marketers from across the world gathered to discuss innovations and successes in the industry as well as the challenges that they...
View ArticleHow the Midterms Gave Hope for a More Inclusive and Diverse Advertising Industry
On Tuesday night, we saw over 100 women presumed elected to the U.S. House of Representatives. We saw the first black woman elected to Congress in the state of Massachusetts, the first woman in the...
View ArticleHavas Parts With Co-Chairman and Chief Creative Officer Jason Peterson...
Havas North America co-chairman and chief creative officer Jason Peterson is leaving the agency "on mutual agreement," according to an external release. "We thank Jason for his contributions to our...
View ArticleSingles Day Is More Than Just Alibaba
Over the last decade, ecommerce company Alibaba Group has done a masterful job linking itself to Singles Day, drumming up excitement each year with a variety show countdown starring A-list celebrities,...
View ArticleDisney Announces the Name of Its Much-Anticipated OTT Service
The name of Disney's much-anticipated upcoming streaming service is decided: Disney+. A second Star Wars live-action series is in development for the service, Disney Chairman and CEO Bob Iger said...
View ArticleWhile the Quick Fix Is Alluring, There’s Usually a Better Option That Will...
When things around you are changing fast, a simple answer can feel like a lifeline. When you need to make changes, but don't know where to start, the allure of the shortcut can be hard to resist. But...
View ArticleFacebook: Here’s How to Turn on Job Alerts
Did you know Facebook allows you to turn on job alerts, so you're notified when new job listings are posted in your area? Our guide will show you how this works. Note: These screenshots were captured...
View ArticleMeredith Finds New Owner for Fortune Magazine
Days after finalizing the sale of Time magazine, Meredith announced today that it intends to sell another Fortune magazine and its assets, which came with its Time Inc. acquisition. The $150 million...
View ArticleKids Fact-Check Their Parents in Hysterical Ad for New Zealand Telecom
A reminder for us all: "Fake news" is not a recent invention. In fact, we were all raised with a significant amount of alternative facts (or, you know...total lies) that we've largely written off as...
View ArticleHow to Execute a Successful Sponsorship Without Wasting Time and Money
Managing a holistic marketing budget is all about making trade-offs across channels. Of all the marketing tools in your arsenal, are sponsorships the right way to spend your limited budget? Maybe....
View ArticleHeat Asks 3% Conference Goers to Check Their Privileges at the Door
At the seventh annual 3 Percent Conference, which is being held Thursday through Friday in Chicago this year, Deloitte-owned Heat wants guests to be "as aware of your privileges as the coat on your...
View ArticleYellow Tail Is Using Its Clever Regional Super Bowl Ad Buy Strategy for a...
Three years ago, Yellow Tail became the first wine company in nearly 40 years to air a Super Bowl spot. Now, the brand has announced plans to return with a 30-second spot using the same regional buy...
View ArticleSorrell’s S4 Capital Is Bidding Against BlueFocus to Acquire Programmatic...
Martin Sorrell's S4 Capital is in the throes of a bidding war to acquire MightyHive, which claims to be "one of the largest and fastest-growing programmatic buyers in the world," with interested...
View ArticleANA Report Hints at Potential Legal Pitfalls for Media Agencies
The Association of National Advertisers released a white paper dealing with the potential legal actions media agencies may face for nontransparent practices as part of a "long-term, industrywide...
View ArticleThese 4 Must-See Campaigns Featuring Strong, Bold Women Were Just Recognized...
While the ad world may, at times, continue to struggle in its quest for better representation in its output, the 3% Movement honored advertising that showed the resilience, ambition and courage of...
View ArticleThis Heart-Melting Animated Short Shows the Intimate Power of Kindness and...
"It takes a village" may sound like a bit of a cliche, but it's also true. Navigating this world by yourself is extremely tough; the right support can not only help you survive but also thrive. To...
View ArticleAlibaba Rings Up $30.8 Billion on Singles Day 2018
The world's biggest shopping day lived up to the hype as e-commerce platform Alibaba set another retail record, selling $30.8 billion in gross merchandise volume -- including $1 billion in the first...
View ArticleEditor’s Letter: Modern Sales Takes a Community-Oriented Approach
In the year that we've co-created the Digital Transformation Playbook with Accenture Interactive, we've touched on a wide host of topics and themes that are shaping the modern--and future--art and...
View ArticleInfographic: Digital Transformation Is Critical for B-to-B Companies. Here’s...
B-to-b buyers are increasingly using digital channels and want relevant, personalized web experiences. But those experiences are falling short for many buyers, as b-to-b sellers, while not yet as...
View Article5 Integral Components of a New-Wave B-to-B Marketing Strategy
Most business-to-business organizations have barely reached the starting gate of their digital transformation, much less the finish line, and getting there won't happen overnight. A recent survey by...
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