Hoping to Leverage a Larger Audience, Recode Will Relaunch on Vox.com
Technology news website Recode, hoping to gain more clicks, will retain its staff and brand, but become a special section at sister site Vox.com under parent company Vox Media. Vox Media, which...
View ArticleCannes Adds Two New Lions for 2019 But Drops Product Design as a Standalone...
The roster of trophy categories is an ever-shifting thing at the Cannes Lions International Festival of Creativity, and now we know how 2019's lineup will be different from years past. Most notably,...
View Article56 Brands Including Nike, Amazon and Marriott Call For Protection of...
Fifty-six companies including Lyft, Coca-Cola, Levi's and Airbnb released a joint statement today in support of the transgender community. The statement is a direct response to reports that the Trump...
View ArticleYahoo Just Launched Live Programming on The Roku Channel
Live and linear news content is now available on Roku from Yahoo News, Yahoo Finance, HuffPost, Makers and Yahoo Sports. Live, daily and long-form programming will be available on "Yahoo," a service on...
View ArticleWondering How to Connect With Your Ideal Audience? Try Targeting Them in the...
Brands and marketers could gain a lot from finding out more about the fans in the stands or seats. Millions of people enter thousands of venues every year across sports, music, special events,...
View ArticleDiscovery to Launch 6-Part Series on U.S.-Mexico Border
Discovery will spotlight law enforcement and other stories from the U.S.-Mexico border in a new six-part reality series called Border Live, which debuts Dec. 5. "The U.S.-Mexico border has been the...
View ArticleWhy KFC Turned a Tweet From One of Its Biggest Critics Into a U.K. Ad Campaign
KFC in the U.K. and Ireland clearly has no problem calling itself out. When the chain had to close many locations due to an unexpected chicken shortage, it ran one of the best apology ads of all time,...
View Article40% of Likely Young Voters Say They Haven’t Seen Any Political Ads
Television remains king of political advertising, according to new research from Adobe. A new report commissioned by Adobe and provided exclusively to Adweek suggests that the older you are, the more...
View ArticleIkea Sold a Product on a Global Scale by Tapping Into Local Values
Ikea's latest commercials in the U.S. and India are two excellent examples of how advertising can be successful by employing innovative storytelling skills specific to each culture, while maintaining a...
View ArticleHow Brands Can Ensure Influencers Hold Up Their End of the Deal
In a tale as old as time, yet another brand is learning what it means to vet agreements before moving forward with them. This time around, public relations firm PR Consulting Inc. is suing influencer...
View ArticleDollar Shave Club Names Adobe as Primary DSP Partner as It Accelerates Its...
The rise of direct-to-consumer brands is arguably one of the most distinctive trends in marketing during the digital era. Largely defined by their lack of reliance on middlemen, this new wave of brands...
View ArticleBBH Restructures Leadership in New York Office
BBH is restructuring leadership in its New York office. Brett Edgar was promoted to the role of managing director, while BBH New York CEO Anthony Romano is leaving the agency for an unspecified...
View ArticleOver 100 Agencies Are Rallying Behind This Bold Campaign to End Sexual...
More than 100 agencies in the U.K. are supporting a new campaign that aims to finally put an end to sexual harassment in advertising by placing executives right in the middle of some very uncomfortable...
View ArticleGod-is Rivera Joins Twitter as Global Director of Culture and Community
Twitter has hired God-is Rivera from VMLY&R in the newly-created role of global director of culture and community, effective Nov. 12. "As a black woman who has worked in industries in which I have...
View ArticleMacy’s Holiday Ad Is a Touching Tale of Being Apart From Those We Love at...
The Space Station is only about 250 miles from Earth, and astronauts are never alone there, yet it remains a perfect modern metaphor for isolation. The reason is simple: It's the ultimate mental image...
View ArticleFearless Girl Transformed Into #FearfulGirl as a Symbol for Gun Reform
For a brief hour last Friday morning, Fearless Girl transformed into #FearfulGirl to deliver a message about gun violence. Manuel and Patricia Oliver, parents of Marjory Stoneman Douglas High School...
View ArticleHiring an International Employee? Here’s Why You Need an Immigration Lawyer
Major advertising agencies lose talent by being poorly served by their immigration lawyers. The demand for skilled and uniquely talented workers has never been higher, yet immigration lawyers hired to...
View ArticleHavas Group Media Hires Chief Data and Innovation Officer From Dentsu Aegis...
Havas Group Media has hired Bret Leece in the newly created global role of chief data and innovation officer. Leece will be responsible for data sourcing, overall data governance, audience planning and...
View ArticleDoubleVerify Saw a 50 Percent Jump in ‘Inflammatory News and Politics’...
Marketing measurement software and analytics provider DoubleVerify marked Election Day in the U.S. by sharing some eye-opening statistics exclusively to Adweek. The company said it has seen a 50...
View ArticleThis TK Maxx Holiday Spot Features a Stocking That Literally Burps Out Gifts...
The competition is heating up for the British holiday advertising season. We'll be treated to a steady drip of cute animals, driving carrots and, apparently, Elton John. While some retailers in the...
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