Here’s What Execs at Best Buy, Walmart, and Others Are Saying as They Brace...
As President Donald Trump's promised tariffs on China, Mexico, and Canada become a reality, brands are anticipating that they will charge higher prices to pay for the trade war. Public company CEOs are...
View ArticleFormer WNBC Anchor Tom Llamas Named Anchor of NBC Nightly News
Tom Llamas has been named the next anchor and managing editor of NBC Nightly News, beginning this summer. He takes over for Lester Holt. Llamas will also continue anchoring Top Story with Tom Llamas on...
View ArticleKTLA Names Melvin Robert its New Entertainment Anchor and Reporter
Melvin Robert will join Los Angeles Nexstar owned station KTLA as entertainment anchor and reporter the week of March 17. Robert will fill the empty slot left by the late Sam Rubin, who died last May....
View ArticleDonald Trump’s Joint Address to Congress Draws 36.6 Million Viewers
President Donald Trump's joint address to Congress was seen by 36.6 million people, according to final figures from Nielsen Media Research. The address aired on Tuesday night from approximately 9:15 to...
View Article4 Burning Questions as Google Urges Trump DOJ to Drop Breakup Push
Google has been pushing back on its ruling as a search monopoly, making its case directly to the Trump administration, arguing that a forced sale of Chrome--one of the Justice Department's most...
View ArticleHow Fox Is ‘Turbocharging’ Its Ad Sales Strategy Ahead of Upfront
As Fox's audience continues to grow, so does its ad sales team. On the coattails of Fox's recent viewership and revenue success, which includes everything from breaking the ad sales record for Super...
View ArticleYes, Retailers Can Get Value From Audience Extension Ad Buys
Retail media revenues are existential for retailers. Without profits from ad sales, retailers cannot competitively price their goods on the shelf. This harsh reality has fueled explosion in both the...
View ArticleDavid’s Bridal Elevates Marketing Vet Kelly Cook to CEO
David's Bridal has elevated marketing leader Kelly Cook to chief executive officer (CEO). Cook made the announcement yesterday on her LinkedIn page. "Today marks a significant milestone for both...
View ArticleRevolving Door Roundup: Chris Cillizza Joins NewsNation
NewsNation Addition: Chris Cillizza is coming aboard NewsNation as a contributor. The former CNN political commentator and editor-at-large made his network debut on Wednesday's edition of On Balance...
View ArticleTuesday, March 4 Evening Cable News Ratings: Donald Trump Joint Address...
Fox News saw over 10 million total viewers during President Donald Trump's joint address to Congress. Meanwhile, MSNBC saw an increase in viewership after the address, adding nearly half a million...
View ArticleGoogle Will Explore Ads in AI Mode, Taking Cues From Ads in AI Overviews
Google will "explore bringing ads into" its new AI Mode, the company told ADWEEK. AI Mode, rolled out in beta Wednesday, can conduct multiple searches at once to serve up in-depth, multi-step responses...
View ArticleC4 Energy Enlists More College Athletes To Prove That Its Products Are...
Since the first NIL-driven March Madness in 2022, brands occasionally pull a whole bunch of college athletes onto their sports marketing team. In C4 Energy's case, the company has drafted 128...
View ArticleSinclair Names Joseph Tracy GM of Iowa Stations
Joseph Tracy has been named vice president and general manager of Sinclair owned Fox affiliate KDSM in Des Moines, Iowa and CBS affiliate KGAN in Cedar Rapids, Iowa. "Joe's success in sales leadership,...
View ArticleKSAT Ends Sports Show Instant Replay’s 32 Year Run
San Antonio ABC affiliate KSAT has ended its Sunday night sports show after 32 years. Instant Replay was one of the station's longest running programs until it aired its final episode on Sunday night,...
View ArticleBrands Back Away From Black History Month
At a time when companies are rolling back policies to advance diversity, equity, and inclusion (DEI) in the workplace, they're also talking about Black History Month less than they did in the past....
View ArticleDear Women Creatives: Keep Raising the Bar
This week, with Anora winning Best Picture and films like The Substance, Emilia Perez, and Wicked telling layered stories about what it means to be a woman in this world, it's hard to remember a time...
View ArticleAt SXSW 2025, Think Like a Trendspotter, Not a Marketer
South by Southwest is where tech, culture, and creativity collide--but it isn't a marketing conference. The real value for marketers isn't just in the panels, but also in observing the cultural trends,...
View ArticleDaily Wire Welcomes Perplexity to Advertise on The Ben Shapiro Show
For years, right-wing political commentator Ben Shapiro has read out the standard 60-second host-read ad, plugging sponsors with the same no-frills efficiency on his podcast. But this year, his...
View ArticleHere’s the Roundup for the Week Ending March 7
Happy Friday to all who celebrate! Soon we will have more daylight and less sleep. Oh, the humanity. Which is better? Do we have to choose? In this week's edition of stories we didn't write up for one...
View ArticleAflac’s Dan Amos Reveals How He’s Successfully Held Onto the CEO’s Job for 35...
Dan Amos will be the first to tell you that he never expected to become CEO when he joined Aflac as a sales rep in 1973. He was happy in sales, and good at it. When the supplemental-insurance giant...
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